Justyna Sochalska
I'm a creative designer basedin Amsterdam.
Work
Project
Brand concept & design
Serein Habitat
A self-initiated brand exploring what genuine stillness looks like, rather than performing it. Named after serein, the fine rain that fallsfrom a clear sky at dusk, the project builds a lifestyle brand from feeling outward — voice and tone before visuals, restraint as strength rather than absence.
Naming, brand strategy, voice & tone, visual identity, art direction, and content.
Project
Concept beauty brand
Fiole
A concept identity for a beauty brand built on elegance and timeless simplicity, with a modern edge. Named after the French word for "vial," Fiole carries a sense of delicate craftsmanship through to its packaging — frosted glass bottles with minimal, essential labeling designed to sit quietly in any home.
Brand identity, packaging design.
Created with Figma and AI.
Project
Web design & photography
LilyKoi Vietnam
A handmade textile line born from the fabrics and colors of Vietnam, Myanmar, and Thailand. The project builds a minimalist digital home for the work, one that lets vintage-inspired, hand-dyed cushions speak for themselves while telling the story of the Hmong artisans behind them. Now stocked in boutique hotels worldwide and at Harrods, London.
Freelance project where I was responsible for: art direction, web design, photography & styling. Shot on location in Ho Chi Minh City.
Project
Logo & print design
De Tulp
A pro bono project for De Tulp Taalcafé, a language group founded by Martine, a Dutch native, to help expats in the local community build their Dutch skills. Logo and flyer design, created to give the charitable initiative a friendly, approachable presence when reaching new members.
Project
Digital rebrand & print design
Nellcote Studio
A rebrand for Palmer Earley's lighting studio in Vietnam, where sculptural fixtures balance architectural symmetry with organic form. The new logo reimagines the vintage lighting bulb the client loved, while the redesigned site cuts the old three-step path to the work down to instant access on the landing page.
Logo redesign, web design, print design, art direction, photography & styling.
Experience
Founder | SEREIN HABITAT Amsterdam, NL
Freelance Graphic Designer Amsterdam, NL
Freelance Graphic Designer Ho Chi Minh City, VN
Before I moved to Vietnam and became a freelance graphic designer I was working as:
DTP & Web Designer | Media Mij(WELKE.nl) Amsterdam, NL
Graphic Designer | Albelli Amsterdam, NL
About me
I'm Justyna, a Creative Designer, with a founder mindset, based in Amsterdam. I love turning brand vision and strategy into visuals that tell a story. I've worked across brand identity, art direction, editorial design, print production, and digital campaigns — from in-house teams in Amsterdam to freelance projects in Vietnam.
My passion lies in design, art, and culture.I am also very curious about new tools and technologies, including AI, and how they can improve marketing.
Everything you ever wanted is on the other side of fear.
Up we go
Designed & Developed with Figma Sites
2026 All rights reserved.
Justyna Sochalska Design
KVK: 99943727
BTW-id: NL005420042B25
Justyna Sochalska
I'm a creative designer basedin Amsterdam.
Work
Project
Brand concept & design
Serein Habitat
A self-initiated brand exploring what genuine stillness looks like, rather than performing it. Named after serein, the fine rain that falls from a clear sky at dusk, the project builds a lifestyle brand from feeling outward — voice and tone before visuals, restraint as strength rather than absence.
Naming, brand strategy, voice & tone, visual identity, art direction, and content.
Project
Concept beauty brand
Fiole
A concept identity for a beauty brand built on elegance and timeless simplicity, with a modern edge. Named after the French word for "vial," Fiole carries a sense of delicate craftsmanship through to its packaging — frosted glass bottles with minimal, essential labeling designed to sit quietly in any home.
Brand identity, web design, packaging design.Created with Figma and AI.
Project
Web design & photography
LilyKoi Vietnam
A handmade textile line born from the fabrics and colors of Vietnam, Myanmar, and Thailand. The project builds a minimalist digital home for the work, one that lets vintage-inspired, hand-dyed cushions speak for themselves while telling the story of the Hmong artisans behind them. Now stocked in boutique hotels worldwide and at Harrods, London.
Freelance project where I was responsible for: art direction, web design, photography & styling. Shot on location in Ho Chi Minh City.
Project
Logo & print design
De Tulp
A pro bono project for De Tulp Taalcafé, a language group founded by Martine, a Dutch native, to help expats in the local community build their Dutch skills. Logo and flyer design, created to give the charitable initiative a friendly, approachable presence when reaching new members.
Project
Digital rebrand & print design
Nellcote Studio
A rebrand for Palmer Earley's lighting studio in Vietnam, where sculptural fixtures balance architectural symmetry with organic form. The new logo reimagines the vintage lighting bulb the client loved, while the redesigned site cuts the old three-step path to the work down to instant access on the landing page.
Logo redesign, web design, print design, art direction, photography & styling.
Experience
Founder | SEREIN HABITAT Amsterdam, NL
Freelance Graphic Designer Amsterdam, NL
Freelance Graphic Designer Ho Chi Minh City, VN
Before I moved to Vietnam and became a freelance graphic designer I was working as:
DTP & Web Designer | Media Mij(WELKE.nl) Amsterdam, NL
Graphic Designer | Albelli Amsterdam, NL
About me
I'm Justyna, a Creative Designer, with a founder mindset, based in Amsterdam. I love turning brand vision and strategy into visuals that tell a story. I've worked across brand identity, art direction, editorial design, print production, and digital campaigns — from in-house teams in Amsterdam to freelance projects in Vietnam.
My passion lies in design, art, and culture.I am also very curious about new tools and technologies, including AI, and how they can improve marketing.
Everything you ever wanted is on the other side of fear.
Back to the top
Designed & Developed with Figma Sites
2026 All rights reserved. Justyna Sochalska Design
KVK: 99943727 BTW-id: NL005420042B25
Justyna Sochalska
I'm a creative designer basedin Amsterdam.
Work
Project
Serein Habitat
Brand concept & design
A self-initiated brand exploring what genuine stillness looks like, rather than performing it. Named after serein, the fine rain that falls from a clear sky at dusk, the project builds a lifestyle brand from feeling outward — voice and tone before visuals, restraint as strength rather than absence.
Naming, voice & tone, visual identity, art direction, content, photography, video.
Project
Concept beauty brand
Fiole
A concept identity for a beauty brand built on elegance and timeless simplicity, with a modern edge. Named after the French word for "vial," Fiole carries a sense of delicate craftsmanship through to its packaging — frosted glass bottles with minimal, essential labeling designed to sit quietly in any home.
Brand identity, packaging design.
Created with Figma and AI.
Project
LilyKoi Vietnam
Web design & photography
A handmade textile line born from the fabrics and colors of Vietnam, Myanmar, and Thailand. The project builds a minimalist digital home for the work, one that lets vintage-inspired, hand-dyed cushions speak for themselves while telling the story of the Hmong artisans behind them. Now stocked in boutique hotels worldwide and at Harrods, London.
Freelance project where I was responsible for: art direction, web design, photography & styling or in other words for everything. Shot on location in Ho Chi Minh City.
Project
Logo & print design
De Tulp
A pro bono project for De Tulp Taalcafé, a language group founded by Martine, a Dutch native, to help expats in the local community build their Dutch skills. Logo and flyer design, created to give the charitable initiative a friendly, approachable presence when reaching new members.
Project
Digital rebrand & print design
Nellcote Studio
A rebrand for Palmer Earley's lighting studio in Vietnam, where sculptural fixtures balance architectural symmetry with organic form. The new logo reimagines the vintage lighting bulb the client loved, while the redesigned site cuts the old three-step path to the work down to instant access on the landing page.
Logo redesign, web design, print design, art direction, photography & styling.
About me
I'm Justyna, a Creative Designer, with a founder mindset, based in Amsterdam. I love turning brand vision and strategy into visuals that tell a story. I've worked across brand identity, art direction, editorial design, print production, and digital campaigns — from in-house teams in Amsterdam to freelance projects in Vietnam.
My passion lies in design, art, and culture. I am also very curious about new tools and technologies, including AI, and how they can improve marketing.
Experience
Founder | SEREIN HABITAT - Amsterdam, NL
Freelance Graphic Designer - Amsterdam, NL
Freelance Graphic Designer - Ho Chi Minh City, VN
Before I moved to Vietnam and became a freelance graphic designer I was working as:
DTP & Web Designer | Media Mij (WELKE.nl) Amsterdam, NL
Graphic Designer | Albelli - Amsterdam, NL
Everything you ever wanted is on the other side of fear.
Contact
jsochalska@gmail.com
Designed & Developed with Figma Sites
all rights reserved 2026 Justyna Sochalska Design KVK: 99943727 BTW-id: NL005420042B25